Extending Regional Hospitality

Watch this short video for some examples of local produce being used by businesses in the West Midlands Region and the benefits that this can bring to your business, your community and your bottom line.

To help you understand how to make the most of locally produced food and drink we have developed a set of short guides. These are free of charge to download, and you can copy as many times as you wish, for you and members of your team. There are nine guides in total on a range of subjects that will help you get the marketing edge.

Guide to Creating the Supply Chain Network - will help you to identify why it is beneficial to have a good relationship with your suppliers.
Guide to Sourcing Regional Food and Drink - helpful tips on how to choose the right supplier for you.
Guide to Seasonality Issues on Menus - why use ingredients that are in season - the business benefits.
Guide to Speciality Cooking using Local Ingredients - the West Midlands Region has a fantastic reputation for speciality cooking, how can local produce be used.
Guide to Sustainability and the Business Case for Buying Local - the wider benefits of buying local produce.
Guide to Increasing the Consumption of Regional Produce - the marketing angle explained.
Guide to Local Food and Drink Merchandising - work with your suppliers to promote and upsell local food and drink to your customers.
Guide to Improving Service Through Knowledge of Local Food and Drink - by giving your staff more knowledge and confidence they will help to sell to your customers.
Guide to Measuring Performance Improvement - how and why should you monitor and measure your performance - what’s the difference?

	Thursday 09 September 2010